According to a study
entitled “Women + Mobile: The Unbreakable Bond” conducted by Time Inc. and
Nuance Digital Marketing, 60 per cent of women indicated that the smartphone is
the most important device in a woman’s life. It also found out that 87 per cent
of the 1200 female participants couldn’t imagine life without their
smartphones.
Gadgets are defined by their
originality, indulgences and simplicity. Their function can be done manually or
by a less flashy and cheaper item but the ultimate reason we use gadgets is the
convenience. They can free up time or be fun to use.
Contrary to the popular
belief women are more technology advanced and form a huge part of the market.
they also have more money to spend on gadgets as they are earning and spending
more than ever before. Females account for around 85 per cent of all consumer
purchases and they also dominate online shopping.
Having said that, why is it
that electronics are mainly promoted towards men?
In the rare occasion when
tech is actually targeted at women manufacturers tend to overcompensate. For
whatever reason they believe that putting some glitter and making it pink will
make it a must-have for every female gadget shopper. Women like nice things as
much as men do, they don’t go for items that are purported to be “for women”.
Gadgets take up a huge part
of both men and women’s life. This tendency will continue to grow in the
future. What we could hope for is for less glittery, hello kitty keyboards and
tablets and more smart and convenient oriented gadgetry.
No comments:
Post a Comment